Local Consumers Are Looking For Your Products and Service On The Internet Right Now…Are You There?    

From: Michael Kowalski

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If Your Potential Local Customers Are Searching Online... Will They Find You???

If you're not in Google's top 3, your competitors are getting YOUR clicks.

Can they find you?
(Even if they don't know your name?)

2 out of 3 people use Google to find businesses online.

Here's how people click:
# 1 ranked site gets 41% of the clicks
# 2 ranked site gets 12% of the clicks
# 3 ranked site gets 8.5% of the clicks


SEO is the process of optimizing your website for the purposes of increasing the likelihood of appearing in organic listings based on relevant user queries in major Search Engines like Google, Yahoo & MSN. Search Engine Optimization has emerged as the world's fastest-growing means of advertising and marketing due to its effective abilities of generating new business and simultaneously increases brand awareness. For people who seriously think about increasing website traffic (the cumulative result of Internet users who visit your website), Search Engine Optimization work is a natural choice.

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  • Search Engine Optimization

    SEO is the process of optimizing your website for the purposes of increasing the likelihood of appearing in organic listings based on relevant user queries in major Search Engines.

  • Pay Per Click Management

    Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

    Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

  • Social Networking

    Social media marketing is a term that describes the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.

    In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property.

    • Traffic from the Social Media Network
      Traffic is great for major websites where the business model is based on site Social Media Traffic Bottleneck session numbers, page views advertising impressions and CPC models. Major media websites can benefit greatly from social media as leveraging social news sites can deliver thousands upon thousands of relatively targeted users to a site.
    • Brand Impressions
      Impressions are a result of traffic and more unique sessions on a website. Various forms of social media can drive consistent brand impressions and exposure through targeted communities.
    • Links
      Links are critical to Search Engine Optimization (SEO). As such, some social media campaigns should be viewed as part of an SEO strategy. Google and other search engines weigh the value of each link and the overall composition of those links as they relate to your website.
    • Tagging and Bookmarking
      Good content, when properly distributed in targeted social networks will in many cases be tagged by users who have accounts in those networks. Tags end up being revisited by friends of those users who originally tagged the content, but also will show up in social network site searches.
  • Email Marketing

    Email marketing is a great communication tool if used properly. An email campaign is a one or more emails sent to a group of recipients who have opted in to an email list. A timed or "drip" campaign will send out emails at regular intervals (perhaps once per week). The stream of timed emails will be triggered by a specific action by each recipient - usually by the recipient signing up to receive the emails. This cycle may be repeated for a specified number of iterations.

    • Saves you money.
    • Sending communication via Event Campaign is considerably cheaper than sending via traditional post.
    • Saves you time.
    • Compiling, testing and sending an email marketing campaign can be completed by us in a matter of hours or minutes, not days, freeing up your time to let you do what you do best.
    • Helps build brand awareness.
    • Regular communication with your clients' helps you build awareness and enhance customer loyalty.
    • Allows you to track responses instantaneously.
    • Event Campaign shows you who opened your e-newsletter, what links they may have opened and how they responded to your campaign.
    • Lets you communicate directly with your target audience.
    • Your e-newsletter is delivered straight to the inbox of your client, allowing you to push your message to your audience.
    • Allows you to communicate personally with your clients.
    • Each message sent via Event Campaign can be personalized for each recipient. Sending an e-newsletter to Dear George, reads a lot better than sending it to Dear Sir, or Dear Customer.
  • Link Building

    Link Building is the process of creating inbound links to ones own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. There are few types of linking one of which is reciprocal links.

    Reciprocal links or link exchanges is the process where two webmasters agree to show the other's link on their website. After link building when the number of sites which link to a particular site is known as link popularity which helps in the search engine ranking of a website.

    There are many advantages of link building.

    • Link building helps in getting quality traffic from relevant sites which increases sales.
    • Also when there will be high quality incoming links the site will also be seen as a valuable resource.
    • Link building helps in creating awarness, visibility and credibility of your site.
    • The site also obtains wider search engine exposure.
    • It also helps the website get indexed by search engines.


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